The biggest shopping event of the year, otherwise known as Black Friday, will take place on Friday 27 November this year.
As the event originally hails from America, the date always falls the Friday after Thanksgiving, and then is followed by Cyber Monday (30 November) which is traditionally the online-only day of the sale.
Although this year, because of coronavirus, more shoppers are likely to buy online on Black Friday rather than in physical shops.
With a range of retailers set to slash their prices on big ticket items like TVs and coffee machines, it’s the best time of the year to find a deal and of course, get your Christmas presents sorted.
Since Amazon first brought the event online in the UK, it has overtaken other big annual sale events like Boxing Day and the January sales.
Traditionally, the Black Friday sale has extended in length every year, and 2019 saw the event last for more than two weeks, with pre-sale deals happening earlier than expected. We would usually see the trend continue into this year, but as 2020 has been far from a normal year, we won’t know until closer to the time.
But what we do know is that whether you’re after a new television, a laptop, your favourite perfume or kids’ toys, you’ll be able to find a great deal during the mammoth sale event.
Here’s everything you need to know about getting the best deals.
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When is Black Friday?
This year, Black Friday will fall on Friday 27 November, and the event will run over the weekend until 30 November, which is Cyber Monday. We’re expecting the sale to last far longer than a few days though, as last year’s event ran for a whopping two weeks, with retailers launching pre-Black Friday deals far earlier than the year before.
Which stores are taking part this year?
Amazon usually sets the tone for Black Friday each year, with its sale lasting a mammoth 15 days in 2019. This year, we’re expecting a similar “Black Friday Countdown” event from the retailer, which could start around Friday 13 November.
When it comes to tech and home appliances, other big retailers that host impressive Black Friday sales include John Lewis & Partners, Currys PC World, Very and Argos, while fashion and beauty retailers like Asos, Nike, Superdrug and Debenhams also take part.
How can I get the best deals?
When it comes to making the most of Black Friday, preparation is key and, with 98 per cent of the UK’s shoppers planning to buy online, that’s where you can expect to find the very best deals.
But, whether you’re shopping in-store or bargain hunting from the comfort of your sofa, it’s important to shop around and research items you want to buy well in advance rather than splashing out on a whim.
We suggest sticking to a shopping list of items that you know you actually want, setting yourself a budget and watching out for additional discount codes online.
It’s also a good idea to check retailer’s returns policies before buying and to check terms and conditions for sites you’ve not used before.
For your one-stop shop of all the very best deals, make sure to keep checking our Black Friday pages where we will be constantly sourcing and updating the best offers.
How long will the discounts last?
Black Friday 2019 was the longest running event to date, which saw sales covering more than two weeks. Previously the event ran for just a weekend, while before that it had been only days.
This year it could be longer, but at the moment it’s not clear how long it will last due to the pandemic.